Facilitating recruitment in a multi-site environment

How does the UGC Group use Beetween to manage applications for its 49 cinemas?

Marion Decaen uses ATS Beetween software to meet the recruitment needs of the UGC Group. Application management, contact with candidates, user licences… The HR Development Manager agreed to tell us how France’s second-largest cinema exhibition group manages its recruitment. Find out how Beetween is helping to optimise recruitment in large companies.

Cinémas UGC in a few words

The UGC Group is a key player in the European cinema industry. The figures speak for themselves. France’s second-largest cinema exhibition group has no fewer than :

• 49 cinemas
• 493 cinemas
• 600 films programmed each year
• 34 million cinema-goers

For French cinema-goers, UGC cinemas are a must. Concentrated in major conurbations such as Paris, Lyon, Lille and Toulouse, they cover more than 30% of the French population, who account for no less than 45% of cinema-goers and 15% of market share! The UGC Group also boasts an image as a ‘top-of-the-range’ cinema chain in Europe, thanks in particular to a broad and diversified film programme that combines popular films, art house films, original versions and operas.

Why did UGC choose to recruit using ATS software?

The UGC Group employs more than 2,000 people to ensure that it operates in an optimal and sustainable manner. Recruitment in a large company like the UGC Group nevertheless faces specific human resources needs throughout the year. Over a hundred positions are filled each year: maintenance staff, receptionists, support functions, etc.

The problem? The 49 UGC cinemas all have particular recruitment needs, specific to their region, their operation or their footfall. For example, cinemas in the Paris region obviously do not have the same needs or constraints as cinemas in Caen, Bordeaux or Nantes. What’s more, each advert receives more than 1,000 applications on average! Processing these applications is extremely time-consuming for the UGC Group’s HR teams.

In 2018, the UGC Group was therefore looking for an application management tool that would enable HR teams to centralise and optimise recruitment processes, while giving each cinema the autonomy it needed to manage applications. This is where Beetween recruitment software for large companies comes in!

The solutions offered by Beetween online recruitment software

What solutions have we provided in response to the UGC Group’s recruitment issues? In addition to multi-posting job offers, managing a CV library and generating employment contracts, Beetween offers dedicated recruitment management functions for large companies. What’s more, our HR ATS can be fully customised to meet the needs and constraints of recruiters. It is this ability to adapt that has enabled us to design tailor-made solutions for the UGC Group.

Creating custom tags for cinemas

To address the issue of multi-site recruitment management specific to the UGC Group, we have developed tags in our recruitment tool that enable the 43 licences using the software to sort applications according to certain pre-defined criteria: by region, by cinema, by position, etc. For example, when the person in charge of recruitment at the Caen cinema wants to search for profiles in the CV library or process the latest applications received, they can filter their search to select only those applications that relate to their region or cinema. In this way, each cinema can ensure personalised CV management.

Tags are Beetween’s great added value. This feature allows cinemas to manage their own recruitment, while allowing central recruitment to help them process the many applications they receive.

Implementation of an XML flow enabling events to be created from the ATS software

The UGC Group’s recruitment teams regularly organise jobdatings to meet candidates and find the best profiles quickly. To do this, HR development managers such as Marion Decaen create an event on a dedicated page of the UGC website, allowing interested candidates to register. To facilitate the creation and relay of these events directly on the UGC site and to avoid the multiplication of tasks (multi-posting of advertisements on job boards such as APEC or Indeed), our technical teams have set up an XML flow enabling UGC HR teams to create and post these events on the site directly from the Beetween recruitment software.

Sending text messages to candidates

The organisation of jobdatings implies another large-scale recruitment issue for the UGC Group: how to notify and communicate with those registered for these events on a global basis? As the number of participants can be very large, it was necessary to find a solution to automate communications with candidates, in order to save time for HR teams. To overcome this difficulty, Beetween offers the possibility of sending recruitment SMS messages to registered candidates, to notify them of the times of an event, for example, or to inform them of the status of their application.

Collaboration with the Beetween teams, recruitment software for large companies

In order to implement these customised functions, the support teams and CSM Beetween held extensive discussions with the UGC Group’s HR teams. More than just HR recruitment software, we wanted to offer UGC Cinemas a tailored recruitment tool.

Beetween makes it easier for us to process applications, which used to be very time-consuming. Overall, the tool is easy to use, very intuitive and flexible, and saves us a lot of time!

For almost 2 years, the UGC Group’s HR teams have been supported by their Key Account Manager Caroline, who manages requests and answers any questions Marion Decaen and her colleagues may have.

We have had good feedback from Caroline, who is responsive and efficient.