UGC group improves its multisite recruitment
About
UGC cinemas in a few words
The UGC Group is a key player in the European cinema industry. The figures speak for themselves. France’s second-largest cinema exhibition group has no fewer than :
- 49 cinemas
- 600 films programmed each year
- 34 million cinema-goers
For French cinema-goers, UGC cinemas are a must. Concentrated in major cities such as Paris, Lyon, Lille and Toulouse, they cover more than 30% of the French population, who account for no less than 45% of cinema-goers and 15% of market share! The UGC Group also boasts an image as a ‘top-of-the-range’ cinema chain in Europe, thanks in particular to a broad and diversified film programme that combines popular films, art house films, original versions and operas.
60%
reduction in the time allocated to examining applications
Beetween makes it easier for us to process applications, which used to be very time-consuming. Overall, the tool is easy to learn, very intuitive and flexible. Beetween saves us a lot of time every day!
Marion Decaen
HR development manager
Issues
Main recruitment issues faced by UGC group
A challenging multi-site recruitment
The 49 UGC cinemas all have their own recruitment needs, specific to their region, their operations or their footfall. For example, cinemas in the Paris region obviously don’t have the same needs or constraints as cinemas in Caen, Bordeaux or Nantes. What’s more, each advert receives an average of over 1,000 applications! Processing these applications was therefore extremely time-consuming for the UGC Group’s HR teams and its multi-site organization.
The need for personalized candidate pool management
In response to the UGC Group’s need for multi-site recruitment management, we have developed tags in our recruitment tool that enable the software’s 43 user licenses to sort applications according to certain pre-defined criteria: by region, by cinema, by position, and so on. For example, when the person in charge of recruitment at the Caen cinema wants to search for profiles in the CV library or process the latest applications received, he can filter his search to select only those applications that concern his region or cinema. In this way, each cinema can ensure personalized CV management.
Improving candidate experience
The UGC Group’s recruitment teams regularly organize jobdatings to meet candidates and quickly find the best profiles.
The organization of jobdatings implies another recruitment issue for the UGC Group: how to communicate with registrants to these events in a global way? As the number of participants can be very large, it was necessary to find a solution to automate communications with candidates, in order to save time for HR teams. To overcome this difficulty, Beetween offers the possibility of sending automatic SMS messages and e-mails to registered candidates, to notify them of an event’s schedule, for example, or to inform them of the status of their application.
Solutions
Solutions provided by Beetween
#1
Candidate pool management
- Customized tags
- CV parsing
- Applications scoring
#2
Time-saving with multicasting
- Publish / unpublish job offers in 1 click
- + de 180 job boards available
- Simplified writing thanks to templates and AI
#3
Handling large volumes of applications
- Automatic emails
- Customized questionnaires
- Limit of applications assigned to each offer
Accelerate your recruitment with Beetween
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